He reshaped the sportswear industry and became a billionaire. Then he did something even more impressive. What’s driving Yvon ...

By 2020, Chouinard’s discomfort with his ownership of the lucrative outdoor apparel brand was ramping up. While Patagonia has ...

Patagonia, the outdoor gear company famous for its mountain-range logo, is suing Marden's Surplus and Salvage for trademark violations, alleging the bargain retailer knowingly sold counterfeit ...

Here's why 52% of customers said they would be willing to pay more to do business with a brand that gives back.