SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

But one shop will soon be empty. On Tuesday, the flagship O’Neill Surf Shop will dim its lights for good on a critical corner of the downtown corridor. Jack O’Neill, the godfather of modern ...

The flagship O’Neill Surf Shop in Santa Cruz has shut its doors for the last time. The closure, first announced at the beginning of the year, and finalized on Tuesday, ends a run that lasted for ...