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It's hard to resist the pull of the 'good old days,' nostalgia researcher says—here's why
Nostalgia is "a wistful or excessively sentimental ... not everyone will think back on negative experiences and pull something positive from it. The opposite side of the spectrum is what ...
Stylist3y
Boots’ nostalgic make-up line, 17, is coming back with a few key differences
While the announcement was initially a nostalgic pull on all the make-up-related heartstrings I possess, it’s not the same 17 coming back as the one that left. Funnily, that doesn’t make me ...
Warc5y
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising
Marketers frequently evoke personal nostalgia in their advertising. To date, scales have been developed to measure the propensity to get nostalgic but not the actual dimensions of personal nostalgia.