The orange cream flavour train has been picking up steam. Coca-Cola has launched an orange cream version of its signature pop ...

Nostalgia is "a wistful or excessively sentimental ... not everyone will think back on negative experiences and pull something positive from it. The opposite side of the spectrum is what ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

“Everybody loves the Clydesdales.” The return to safe, familiar, nostalgic ground represents a trend among some advertisers for this year’s Super Bowl LIX, in which the Philadelphia Eagles ...

Somewhere on the edge is “Hopeless Nostalgic,” the cynical, moody, unflinchingly feminist newest album from Savoir Faire, ...

But there’s more. As Mintel points out, nostalgia adds an extra layer of emotional pull. In times of uncertainty, it feels good to go back to the familiar, and brands that tap into that comfort ...