Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on ...
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
Private equity mogul William Chisholm has agreed to buy the Boston Celtics in a deal that values the NBA’s reigning champions ...
Such avant-garde court designs certainly are the rage these days. Florida Atlantic has an array of palm trees painted across its floor; slash marks cut across the floor at Memphis; and the NBA Cup ...