For those who wish that the Dew was, well, darker, there was, once upon a time, Mountain Dew Pitch Black. Released as a Halloween tie-in way back in 2004, Pitch Black lingered until 2011 and made ...
Mountain Dew is the first brand to launch a VR campaign on Shazam, giving users the opportunity to experience exclusive VR content when they scan Pitch Black or Baja Blast bottles using Visual Shazam.