For those who wish that the Dew was, well, darker, there was, once upon a time, Mountain Dew Pitch Black. Released as a Halloween tie-in way back in 2004, Pitch Black lingered until 2011 and made ...

LA Knight will never forget his Mountain Dew Pitch Black match with Bray Wyatt, which proved to be Wyatt's last aired match before his death.

Mountain Dew is the first brand to launch a VR campaign on Shazam, giving users the opportunity to experience exclusive VR content when they scan Pitch Black or Baja Blast bottles using Visual Shazam.

Today, PepsiCo has announced a similar partnership with Call of Duty: Black Ops Cold War that will, according to the official press release, “bring retro [Mountain Dew] cans and Doritos posters ...