Mountain Dew, the Top CSD brand from the PepsiCo portfolio launched 'Game-Fuel'. It catered to a segment which had largely been ignored, 'The Gamer'. The task was to establish the relevance of ...
Earlier this year, PepsiCo launched Mountain Dew Game Fuel, an energy drink aimed at gamers. The company had previously sold limited runs of a soda called Mountain Dew Game Fuel, but this latest ...
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