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Doritos Is Turning the Iconic Mountain Dew Baja Blast Drink Into a Chip
Baja Blast, Taco Bell's famous turquoise Mountain Dew beverage, is now being reimagined. To celebrate the soda's 20th anniversary (or "Bajaversary," if you will), Mountain Dew has partnered with ...
Warc1mon
Doritos/Mountain Dew: Every two minutes
State of the marketplace & brand's businessDoritos and Mountain Dew are both leaders in their categories. (Doritos source: Snack Food & Wholesale Bakery Magazine, July 2013, IRI—"U.S. tortilla/tostada ...