To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for leveraging mobile throughout the year. Knowledge-based marketing ...

Retailers who are early adopters in the development of mobile marketing strategies can take advantage of executing successful campaigns that are quite literally at a consumer’s fingertips.

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience in a more effective way. However, the potential of this tool has ...

Asked to assess the importance of mobile marketing to their overall strategy in 2010, 22% say mobile marketing is very important, 26% say important, 28% say somewhat important, and 8% say not ...

"These companies need to exceed expectations. "Mobile marketing provides the personalization that high-end consumers demand," he said. "Using the iPhone as part of an integrated strategy is smart - if ...

Mobile marketing is essential to any digital marketing strategy. Research reports suggests that the smartphone conversion rates have gone up by 64%, compared to desktop conversion rates.

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

the brand’s focus is on implementing a “players-first” and “mobile-first” mobile marketing strategy, he claims. The mobile game, developed and owned by King, was initially launched in 2012 via ...

to ?How do I go about building mobile most effectively into my plans?? To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for ...