What role does mobile play in your customer acquisition efforts? At Pitney Bowes, integrated marketing is a critical component of our customer-acquisition strategy. For example, we use a mix of ...

Businesses today employ various mobile device marketing strategies and understand that their customers may opt to buy im ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Retailers who are early adopters in the development of mobile marketing strategies can take advantage of executing successful campaigns that are quite literally at a consumer’s fingertips.

Chrysa Karamanidi, Chief Innovation Officer at Upstream, explains how to successfully deploy mobile marketing strategies throughout the year. Without doubt, seasonal shopping events are the focal ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

In 2014, the Mobile Marketing Association launched a research initiative to help individual brands improve the efficacy of their mobile-marketing efforts. Each case study addresses marketers’ core ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

It leverages various channels and strategies to reach a targeted audience, including SMS, mobile apps, social media platforms, and mobile-optimized websites. The goal is to deliver personalized, ...