EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: ...

In a male-dominated advertising world, Specht, a copywriter in her early 20s at the time, came up with the tagline while at ...

In 1982 the advertising agency McCann-Erickson Worldwide conceived a campaign that stressed the nutritional benefits of milk. For the next 12 years various dairy promotion organizations would use the ...

In this latest case, he filed suit against General Motors' Opel and the advertising agency McCann Erickson in Frankfurt, Germany last year. The judgement is the latest in a line of successful legal ...

The Formula One season starts this weekend in Melbourne, with seven-time world champion Lewis Hamilton now driving for Ferrari after 12 years with Mercedes. Sponsors are preparing to capitalise on the ...

McCann-Erickson India Private Ltd posted a revenue of Rs 268.59 crore from services in FY24, reflecting a 4.6% increase from ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

A new programme of films at the Barbican in London aims to showcase how animation can be used to “circumvent our defences” in thinking about war ...