The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

As digital marketing continues to evolve, businesses must stay ahead of the curve by understanding the latest trends and ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...