Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet appropriate for young skin.

Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls on social media. And while it may be surprising to see ...

Forget Chuck E. Cheese — all the trendy tweens are hosting their birthday parties at Sephora. Spa and makeover sessions have ...