The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a ...

Liverpool have announced ... The Premier League record kit deal belongs to Manchester United after they signed a £90m-per-year contract with Adidas in July 2023. "Everyone at the club is ...

Liverpool have agreed a £300m ... It has become the norm for clubs to debut their new kits at the end of the preceding season, normally in their final home game. But Nike will continue to have ...

We’ve not had full confirmation of what Liverpool’s 2025/26 kits will look like but there have been a few leaked efforts to feature across social media. Their home kit will be red, obviously ...

The images, carried by The Anfield Buzz on X, show how the new home kit will look in the Champions League, with the Adidas logo and Liverpool crest on either side of the chest, with the club’s sponsor ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club ...