The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

Liverpool and Adidas have collaborated during some of the club's most triumphant eras and iconic trophy wins, initially from 1985-1996 and again from 2006-2012. During this period, the Reds secured ...

Liverpool have announced a new multi-year kit deal with Adidas that will begin from the 2025/26 campaign.The Reds have ended their five-year partnership with Nike to rejoin forces with Adidas for the ...

The away kit will apparently be a reverse of that with the main body being white with red trim, while the Liverpool logo will be in a shield. The possible third shirt has certainly had tongues ...

Liverpool has not been shy of shopping around when it comes to kit manufacturers in recent times. Adidas will become the third club partner since 2020 when it takes over from Nike in the summer ...

Liverpool have agreed a £300m kit deal with adidas but the Premier ... has been described as a “significant” increase. It is third time in the club’s history that they will wear the three ...

The Adidas 2024/25 kit has a chance on Sunday to become iconic as Newcastle face Liverpool in the Carabao Cup final The Magpies returned to adidas, rekindling memories of their 90s and 2000s ...