LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...

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But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation ...

LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced findings from its study titled ...