While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.

Kansas City tight end Travis Kelce arrived in a 1970s-inspired suit from Amiri's Fall 2025 menswear collection.

Travis Kelce and Taylor Swift reunited in her suite following Super Bowl 2025, and the professional athlete appeared sad after the Kansas City Chiefs lost to the Philadelphia Eagles at Caesars Superdome. It was an epic matchup in New Orleans, Louisiana, on Sunday, February 9, but the Eagles ultimately secured the win and took home...

Tom Brady is making his Super Bowl debut on Sunday — as a broadcaster and is showing off quite the expensive accessory. Brady, calling the game alongside Kevin Burkhardt for FOX Sports, is wearing a Jacob and Co.

Tom Brady called his first-ever Super Bowl as a member of the Fox broadcast team in New Orleans. The quarterback made 10 appearances in the NFL

The former NFL quarterback, 47, stepped onto the field in a sharp gray suit as he made his way to the Fox Sports booth. Adding a touch of luxury to his look, he wore a Jacob & Co Yellow Sapphire Caviar Tourbillon watch, which retails for $740,000.

Tom Brady wore a $740,000 watch for his first time as a Super Bowl commentator. The Jacob & Co. timepiece includes 424 gems and a flying tourbillon, a sign of a luxury watch. The company produced only 18 of these watches,

Tom Brady may have retired from the field, but his style continues to draw attention. At Super Bowl 59, the legendary quarterback – a seven-time champion and NFL record holder – impressed not only with his presence but also with the luxury accessory on his wrist.

Tom Brady took the 2025 Super Bowl as an opportunity to show off a near-blinding watch. Brady, 47, looked dapper at the big game in a gray suit and gleaming Jacob & Co. timepiece while watching the game in New Orleans on Sunday,