You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

Lululemon's strategic initiatives to increase brand awareness, such as community-based events and brand campaigns, are crucial for attracting new customers and strengthening brand loyalty.

For Atlassian, its sponsorship is about increasing brand awareness, as well as injecting ... hit 96 million in 2024 – a 36% year-on-year increase. So it stands to reason that F1 is a logical ...