Heineken’s campaign to save iconic Irish pub
Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...
This pub on a remote island in Ireland is looking for someone new to takeover—but there's a catch
The McLoughlin Bar in Achill Island has been run by the same family for over 150 years and its current owner is looking for a ...
Heineken is recruiting a new owner of a rural Irish pub
You've got a chance to run a European pub that was born in 1870. The post Heineken is recruiting a new owner of a rural Irish ...
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Heineken Is Recruiting the Next Owner of a Rural Irish Pub, With One Stipulation
Heineken's "Pub Succession" initiative launches on St. Patrick's Day (March 17), when Irish pubs are naturally in the ...
Heineken on the hunt for Irish pub successor in global campaign
Heineken has rolled out a global campaign in an effort “to help independent Irish pub owner, Josie McLoughlin, find a new ...
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AGM Taps into Power of VR to Launch New Brand for Heineken
With virtual reality rapidly becoming an integral of experiential brand launches, Allied Global Marketing (AGM) has ...
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Upgrading Heineken’s Moat Rating to Wide From Narrow With More Long-Term Confidence
Similar to InBev, we expect advertising and promotion expenses to remain elevated over our explicit forecast to support organic growth. Our Morningstar Uncertainty Rating for Heineken is Medium.