Japanese fashion customers are becoming harder to define. They are also spending less. We asked industry insiders to explain ...

A Quick History Lesson (Because Decora Has Been Around a While) Decora started in Harajuku, Tokyo, in the late ‘90s, thanks to Japanese teens who wanted to stand out from the crowd—and, well ...

As we explore, we'll discover how this neighborhood developed into a colorful hub of culture and style. Today I've come to Harajuku, an area world famous for its unique style and culture.