The tone of voice and language used throughout aim to communicate that the Guggenheim is a museum for everyone, as well as reiterate the importance of art more broadly. At the heart of the rebrand, ...

For decades the 65-year-old Brazilian artist Beatriz Milhazes has maintained a studio near the gardens. With this tropical ...

The Solomon R. Guggenheim Museum, or simply, "The Guggenheim," is one of the most well-known art museums in the country, and it's just as renowned for its cutting-edge design as it is for its pieces.