The rapper is the first celebrity to joint partner across Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair.

Unknown to many, Uzo, who says his mind distinguishes him from his peers on the music scene, was one of the faces on the popular Glo advert, which also features his boss and mentor, Lagbaja.

Bro Glo did six figures in sales the weekend after it appeared on "Shark Tank," where multiple celebrity investors made bids for a piece of the company.

Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.