A Ford dealer in ... less and claims the ad, which is one of five new promotions launched by his dealership yesterday, have a 96% approval rating. Referring to Japanese cars as "rice" actually ...

Ford's ad for the Puma featuring Steve McQueen took second place, while Peugeot's 206 advert, 'The Sculptor', was third. Readers picked their favourite car advert from a list of 20 memorable ...