Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

Patrón has always been additive-free and is now making sure consumers know it with a bold new marketing campaign. Patrón says all the tequila it has ever made since 1989 has been free of additives.

Using bold out-of-home and digital placements, the liquor brand has launched its first major campaign, educating consumers about its additive-free heritage. Patrón, a Bacardi-owned tequila brand ...