Burger King went through a rough patch in the early 2000s. It struggled with criticism ... brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes ...

Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why ... Back before alphabets and writing, early human languages were surprising… uncolorful.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...