Bradshaw and Norell’s ad “Abduction,” which features an extraterrestrial tug-of-war between an alien and a UFO fanatic over a bag of Nacho Cheese Doritos, won and will air during the first quarter of the Big Game. Doritos also awarded the duo $1 million and a trip to New Orleans to attend the Super Bowl.

UNCW grad Dylan Bradshaw talks winning the contest, his recent TODAY Show appearance, and how he plans to spend the prize money.

Human and alien find common ground in nacho cheese Doritos in the winning fan-made Super Bowl commercial from contestants Dylan Bradshaw and Nate Norell who join TODAY to break down how their idea came together.

The winners of Doritos' "Crash the Super Bowl" contest have been announced and two friends are now $1 million richer.

Abduction” is a tiny movie about an extraterrestrial’s attempt to snag a bag of nacho cheese chips from a ufologist who’s dozed off at his computer.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Doritos Crash the Super Bowl ad wins space battle for creators as director Dylan Bradshaw and content creator Nate Norvel use an alien's chip craving to land in the Big Game lineup.