With countless voices competing for the spotlight, how does a brand truly connect with its audience? The answer lies in effective communication marketing. This strategic approach goes beyond mere ...

The Association for Communication and Advertising (ACA) has hosted its first-ever AI in Advertising Forum at the WPP Campus ...

Specific initiatives in 2024 include a relaunch of the agency website that is part of reinventing how and where to tell the Digitas story. Others include more than doubling the number of webinars, ...

The University of Pittsburgh at Bradford received 12 national higher education advertising awards for several creative ...