Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...
Coke Florida Names Industry Veteran as New Leader for Marketing
Sen is a Consumer-Packaged Goods industry veteran with extensive experience in building brands to drive long-term brand ...
NewJeans’ ‘I Feel Coke’ Campaign With Billboard Korea: Combining Retro Sensibility & Modern Aesthetics
NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...
Marketing-Interactive13d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Talking Retail5d
Coca-Cola relaunches ‘Share a Coke’ campaign
Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to ...
Coca-Cola in talks to return to top tier of Premier League sponsors
The manufacturer of Powerade and Sprite is in advanced talks about a multimillion pound deal to regain its status as the soft ...
AOL13d
Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
Digitization has done that.” He also acknowledged that Coca-Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors. Ads using ...