The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola’s attempt to modernize its advertising with AI has faced backlash for losing artistic authenticity and nostalgia. These elements are core to the brand’s holiday campaigns.

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its limitations, especially when it comes to recreating realistic human resolution in ...

Coca-Cola is bringing back its popular 'Share a Coke' campaign. Starting in April, cans and bottles featuring popular first names will return to stores worldwide. The campaign, which encourages ...

From main gates “presented by Coca-Cola” to physical signage, digital advertising airtime ... Through these sponsorship elements, Coca-Cola remains a prominent part of the park’s atmosphere ...

Zero-calorie soft drink proving its delicious taste by turning traditional advertising elements into immediate trial opportunities Coca-Cola Zero™ is debuting a first-of-its-kind marketing ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...