Executive candidates distinguish themselves through résumés and LinkedIn profiles that blend mastery of emerging technologies with proven leadership excellence.

Instead, CEO Jason Fried wants to see how you do on a sample work project. Basecamp also requires job candidates to walk through the project in a text summary to test their writing skills.

The Indeed CEO approaches interviews in at least one more creative way: He typically doesn't look at candidates' resumes before speaking with them, he says. Instead, he wants to come to his ...