A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Ribbon-cutting ceremony held in honor of the new Burger King Sizzle redesign at 303 Pearman Dairy Road on March 20.

Burger King went through a rough patch in the early ... The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared ...

Burger King. Jack in the Box ... perfect recipe to attract hungry customers who want food, fast. So that red logo isn’t just a welcoming sign it’s a sly seduction for your brain.

Customers will also receive mobile stickers with more chicken emoticons, the Burger King logo, and images of hashtags, such as #ChickenFries. The fast food brand is also tapping GIFs to ramp up ...

A ribbon-cutting was held Tuesday moring to showcase the new design of the Burger King restaurant on Burbank Road in Wooster.

The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper” wall. Dorthea Dawson, Burger King's general manager, emphasized the importance of community ...