In the Fall 2022 semester, Fordham undergraduates in the Logos Branding Art course taught by Professor Abby Goldstein, engaged in research and development of a logo that would be used on materials for ...

Founded by a group of “creative thinkers, game changers and pleasure seekers”, it looks to subvert art world conventions ... but the team came to the decision that its branding no longer reflected ...

Described as feeling “both old and new”, it complements the heritage feel of the rest of the branding while helping ... when expanded using motion design, create abstract compositions that are ...

Korean Air’s former branding had a distinctly ... rendered in one seamless blue stroke. The design is inspired by Sangmo Nori, a traditional Korean performance art. “[Sangmo Nori] involves ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...