and using those data points to figure out what this brand's stakes in the ground are, and then putting some rules around that and organizing it," says Margaret Pilarski, Outline's head of strategy. If ...

In an era where consumers are flooded with choices, brand preference has become a critical factor in securing customer loyalty and driving long-term revenue. Digital Silk's latest research outlines ...

Because banner ads are smaller and appear on the edges of a Web page, consumers need to take the initiative in order to get the full experience of the brand message. For that reason, a key component ...