Coca-Cola is a prime example; its distinctive red colour is an integral part of the brand identity. A strong personality provides a brand with a unique appearance that individuals readily ...

Dopamine design aims to make finance feel more like a dynamic part of a lifestyle rather than a list of tedious financial ...

Questions should be about personality traits. Don't just look for positive traits; that's not the point of the exercise. Like all people, your brand will be flawed. Dig into her flaws and embrace them ...

Not only do we need to promote an idea, we need to project a personality. That shouldn’t be difficult, since Brandeis possesses such a distinctive culture. Here are the touch points for communicating ...