Arguably one of the most recognized brands in the world, Google is an example of an incredibly successful brand identity. Its friendly bright color palette is synonymous with its brand and is ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

The RIT academic brand uses several important logos and marks ... Here are a few practices to avoid in using the RIT identity. Along with these examples below, the RIT mark should not be altered in ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

This application shows how the brand elements are used for the approved business card layout. The Saint Benedict Institute will host Dr. Jordan Joseph Wales, who is a member of the philosophy and ...

With its dynamic UI design and immersive storytelling, the site expertly showcases the creative prowess of Dropbox's identity ... comes to business branding. A shining example of how branding ...

The Brandeis brand platform includes two main components: a brand narrative that describes our core features and personality, and a visual identity system that includes graphic elements like our ...