The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

The ‘unrecognizable makeup’ trend is kicking the clean girl aesthetic to the curb. Here’s everything you need to know about ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Jones Road's new Hero Kit aims to speed up your makeup routine with five easy-to-use products but does it live up to its name ...

White House Press Secretary Karoline Leavitt wears a heavy makeup look at her podium, but a deep dive into her Instagram ...

Beauty lovers, this is not a drill - Fenty Beauty just cut prices on some of their bestselling makeup products, and if you’ve ...

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...

Isamaya Ffrench has lived multiple lives. At only thirty-five, the makeup artist’s vibrant past saw her training as a ...

The Oscars red carpet was full of stunning beauty looks from bold lips, Old Hollywood-inspired hair and intricate nails.