In an ad for the Taco Bell-based Mountain Dew variant Baja Blue, Seal appears as the face of a computer-generated seal (the ...

PepsiCo will once again aim for awareness on behalf of a still-nascent brand with its big game commercial. For the second ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...