How do you put the three appeals of ethos, pathos and logos into motion? As Aristotle also is often credited as saying, “We are what we repeatedly do. Excellence, then is not an act, but a habit.” ...

We talked about how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or reasoning) to make a pitch or ...

Advice on persuasive language techniques is linked to Aristotle's 2,000 year-old principles of logos, ethos and pathos. These key terms are explained to Simon by an expert and illustrated using ...