Since the beginning of time, the human race has found it necessary or highly desirable to persuade others to do or act as ...

How do you put the three appeals of ethos, pathos and logos into motion? As Aristotle also is often credited as saying, “We are what we repeatedly do. Excellence, then is not an act, but a habit.” ...

We talked about how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or reasoning) to make a pitch or ...