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We are told that the process of advertising media selection has become a crafty exercise. We are told it is no longer possible to determine, with telescoped rifle accuracy, how to deliver ...
The Power Of Purpose: How The Advertising, Marketing And Media Industries Can Help Fight Coronavirus
In this article, I’d like to explore ways in which the marketing, media and advertising industries in particular can help solve problems in these turbulent times. I’ve written about this in ...
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