We revived the Ford Capri – here’s how to channel nostalgia in ads
Wieden+Kennedy London helped Ford revive a classic car in the electric format with a vintage-inspired ad campaign. Michael ...
The Times of Northwest Indiana8d
Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business.
Direct Marketing News28d
Super Bowl 2025 ads focus on nostalgia
Instead, the 2025 Super Bowl commercials focused on nostalgia, humor, and celebrity appearances. Jeep’s “Owner’s Manual” ad, starring Harrison Ford, attempted to convey a sense of ...