Wieden+Kennedy London helped Ford revive a classic car in the electric format with a vintage-inspired ad campaign. Michael ...
Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business.
Instead, the 2025 Super Bowl commercials focused on nostalgia, humor, and celebrity appearances. Jeep’s “Owner’s Manual” ad, starring Harrison Ford, attempted to convey a sense of ...
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