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5 Star wanted the youth to do nothing on Valentine’s Day. It went all out for uncle romanceAudacity is Cadbury 5 Star’s middle name when it comes to its ads. And the brand’s long-standing collaboration with Ogilvy has worked magic again—ditching cliches and delivering a Valentine ...
has “always championed the virtue of doing nothing”, referencing the brand's tagline — “Eat 5 Star, Do Nothing”. "Valentine’s Day often comes with a lot of pressure of putting on a ...
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