Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

During last week’s Big 12 Tournament, the announcers revealed Richie Saunders’ great grandfather invented tater tots. F.

Tater Tots for all! Fans of the delectable treat were surely rooting for No. 6-seeded BYU on Thursday after Ore-Ida announced ...

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...

Richie Saunders inked a sponsorship deal with Ore-Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it makes more sense for a ...

Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...

JJ Watt says he's boycotting Tator Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

We're teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give away free tots if Richie's team wins today. If they win ...