Priced at $10 per share, the cable TV company closed its first day of open-market trading at $83.51 and its second at $233, after rising as high as $265. That left the stock NMAX up 2,230% in its first two days of trade on the New York Stock Exchange.

Loyal Newsmax viewers who listened to the channel’s entreaties last year and lined up to buy $10-per-share stakes in the company are feeling pretty rich right about now. Those shares are currently worth more than $130 each.

Newsmax’s wild ride continues. This time, though, the rollercoaster went down.Shares of the media company finished Wednesday's session off 77% at under $53 apiece. plummeting in their third session as a publicly traded company.