NewJeans rebrand as NJZ – but HYBE’s ADOR insists that it’s ‘committed to protecting the value of the NewJeans brand’
The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.
K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.
ADOR urges media to use ‘NewJeans’ instead of ‘NJZ’, emphasizing the group's valid contract amid legal disputes. Read to know the full update.
Malay Mail on MSN17h
K-pop agency ADOR to media: Stop using ‘NJZ’, use ‘NewJeans’ instead amid contract disputeSEOUL, Feb 10 — The NewJeans saga continues as HYBE label ADOR has requested media outlets to stop using the name NJZ and ...
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