But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The National Association of Theatre Owners will never again be confused with the "other" NATO. The org, representing thousands of exhibitors across the country and around the globe, announced Tuesday ...

In his first year as head of the group formerly known as the National Association of Theatre Owners, he has announced a campaign by the industry’s top theater chains to invest a combined $2.2 ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates not just the “Theatre Owners” of NATO but also the employees at ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

By Pamela McClintock Senior Film Writer The National Association of Theatre Owners will never again be confused with the “other” NATO. The org, representing thousands of exhibitors across the ...

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...