Ford Motor Company (NYSE:F) introduced a new program called "From America, For America" that opens up employee pricing to all customers. The Detroit automaker said the handshake deal with every American will see consumers pay what Ford (NYSE:F) employees pay.

Ford is offering employee pricing to customers, a 60-day move an executive says the automaker is undertaking to provide stability during “a moment of uncertainty.”

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers,