Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Cîroc Coconut, meanwhile, is the latest in nearly a dozen flavored vodkas from the brand, popular renditions including French Vanilla and Apple alongside one-off releases like White Grape.

Diageo benefits from its focus on improving productivity, coupled with a diversified footprint. It has entered into a ...

CÎROC has taken notice of this void of opportunity and the spirits brand is aiming to empower creatives with a program that will help creators acquire the tools necessary to bring their visions ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

CÎROC‘s Blue Dot Creative Residency hit Austin, Texas for the annual SXSW Festival this past weekend, and invited guests from close and afar toasted up in the spirit of innovation and ingenuity.

Jharrel Jerome: I am great. Wonderful. Great, I mean, it was a rough start to the year, but I feel like things are slowly ...

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Soft drinks firm Franklin & Sons has announced its latest variant. The Apple and Pear soft drink, which is available to the ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.