Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...

Diageo benefits from its focus on improving productivity, coupled with a diversified footprint. It has entered into a ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

Cîroc Coconut, meanwhile, is the latest in nearly a dozen flavored vodkas from the brand, popular renditions including French Vanilla and Apple alongside one-off releases like White Grape.

Diddy is no stranger to the high-end spirits business. In 2007, he became the face of Diageo North America’s Cîroc, while also acquiring part-ownership of the French vodka, which quickly became one of ...

Soft drinks firm Franklin & Sons has announced its latest variant. The Apple and Pear soft drink, which is available to the ...

CÎROC has taken notice of this void of opportunity and the spirits brand is aiming to empower creatives with a program that will help creators acquire the tools necessary to bring their visions ...

CÎROC‘s Blue Dot Creative Residency hit Austin, Texas for the annual SXSW Festival this past weekend, and invited guests from close and afar toasted up in the spirit of innovation and ingenuity.

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.